Your role within the agency
Our agency is a team focussed on the creation, distribution and evaluation of content across many platforms. We offer a range of techniques, tools and specialist services to help our clients achieve success through innovative content marketing. As a member of our agency, you must have a broad understanding of all the services we offer and be able to lucidly explain them to anyone who asks – be it planners, clients or industry contacts.
Our agency is ideas-led. Creativity is crucial. Owning that creative thought; that strategy; that one thing that puts us in the driving seat of a campaign, is an important goal for every project we undertake. This is a new direction for us. No matter what your specific role within the team, the expectation is that you will be able to contribute to developing, shaping or implementing that core creative idea.
You have your own specialist skillset, your own area of knowledge – yet you must constantly aim to push the boundaries of that specialism to help us create an integrated approach to content strategy and implementation. That means, even in your role with your specific job spec, you must embrace the opportunity to blur the lines between what you do and what your colleagues do in other areas of the team. Integration is, after all, one of our best selling points.
Our agency is broadly split into two core areas – the client team and studio. The client team’s core function business development, client servicing and integrated content planning and strategy amongst others. The studio houses the makers – the people that design, produce and implement our fabulous work, and through innovative digital marketing techniques in social and SEO, ensure targeted audiences experience the content we create.
Although made up of specialists in areas such as sponsorship, events, social media, SEO, production and design, our aim in the studio is to break down barriers to ensure members of the team have opportunities beyond their core areas of expertise. As such we want to move towards working on bigger, more integrated briefs in which more team members can be involved.
By overseeing the social and content team, you will be involved in the formation of strategies alongside the relevant studio team members (although predominately within your specific specialism). You will also be integral to the go-to-market output of those creative strategies: what they look like, how they’re designed, how they’re produced, how they’re distributed and how it fits into the broader Business Strategy.
Objectives of the Role:
Your role is to manage, lead and develop both your clients, and the Community Manager within your team. You are responsible for the planning and implementation of best in class social media strategy, via your amazing client servicing skills, your inventive and persuasive approach to social media, and your driven and supportive development of the planners and execs you work with.
The Social Media Manager will be the main point of contact for key clients, and is expected to deliver best practice day to day project and team management.
This involves everything from ensuring clarity around a brief to delivering articulate and insightful analysis, to producing innovative and content driven media solutions and planning and overseeing the buying of biddable social media.
The ideal Social Media Manager would come from a background in content, social, or digital strategy, but who has also been involved in the execution of campaigns, rather than planning them alone.
Of course there is overlap between our agency teams at some level. This is something that should be embraced and encouraged as collaboration and integration within the team is how we develop and widen our knowledge base.
- Building better Connections
- Assist the Social and Content Lead with the smooth running of the team
- Manage the workload of Community Managers.
- To sign off all work leaving the team in conjunction with social and content lead
- To proactively build relationships outside of the social media team, with content leads, planning teams and connect teams in particular.
- To manage both upwards and downwards efficiently.
- Co-ordination and oversight of results presentation – ensuring insight and application of knowledge are paramount and recognised by clients.
- Must have a business sense and a commercial understanding of profitability.
- Must act entrepreneurially in identifying opportunities within our agency against internal client base.
- Development of media innovations and input to idea generation sessions.
- Become an internal reference point for social media.
- Understand the place of social in the wider communications and business context.
- Have / develop a deep and working understanding of the strength and weaknesses of various social technology platforms and systems.
- Deliver proactive input to the Social and Content Lead around new social platforms & technologies that could add value to our agency and clients, ensuring our agency is always using best in market products and services
- This could include:
- Platform insight tools, e.g. Facebook Insights Wildfire, Social Bakers etc.
- Social buying tools e.g. Social.com, twitter API
- Social media monitoring tools e.g. Sysomos, Brandwatch
- Operating requirements
- To help the Social and Content Lead identify areas of quality control and improvements
- Financial control of client’s business in conjunction with Account Manager (payments, invoices, reconciliations, PO tracking etc.)
- Work with the Social and Content Lead to monitor clients’ charge rates and service provided, as well as team time delivered against income.
Requirements of the role:
- Zero error rate on social platforms
- 1 Case study per quarter
- Building strong client and internal relationships
- 80% rating on client satisfaction rating survey with social mentions
- Developing social media campaign activation alongside Social – and planning teams.
- Training a client customer service team on best practice delivery of social customer management.
- Running and delivering a social media monitoring report.
- Booking social activity into finance system, and ensuring correct PO is used.
- Reviewing team structure against new social work coming into the team.
- Reaching out to bloggers to develop an organic social campaign.
- Meeting a client team to present the future of social and recommendations for their business over the coming 12 months.
- Training junior team members on process